Public Blames Media for Too Much Celebrity Coverage
Celebrity scandals receive too much news coverage, say an overwhelming majority of the public (87%), and very few (2%) say there is too little celebrity scandal coverage, according to a recent national...
View ArticleSocial-Network Advertising to Keep Growing
Advertisers are increasingly shifting ad dollars to social networking sites from portal sites, much of that money going to MySpace and Facebook, according to a recent eMarketer report, “Social Network...
View ArticleStudy: Agencies’ Size Matters Little to Marketers
There’s a significant disconnect between marketing agencies and their clients’ decision-makers, according to Rainmaker Consulting’s “Intelligent New Business Survey,” which examines how US marketing...
View ArticleIPTV Video Services Market to Reach $26 Billion in 2011
Telcos are turning to internet protocol television (IPTV) to boost revenues as voice communications revenue declines; as a result, the IPTV video services market is forecast to explode by a factor of...
View ArticleIndustrial Companies Exceeding Revenue Goals, to Spend More on Marketing
Organizations within the US industrial sector are spending more, and the majority are on target to meet or exceed their revenue goals, according to a recent GlobalSpec survey of manufacturing,...
View ArticleBebo Becomes Most-Visited Social Networking Site in UK
UK property Bebo.com became the most visited social-networking site from within the UK in July, attracting 10.6 million unique visitors, an increase of 63% over the start of the year, according to a...
View ArticleIndex Seeks to Codify Gay and Lesbian Psychographic, Demographic Data
The “typical” gay and lesbian consumers in the US – their prime motivators, regular activities or perceptions on various issues – is the topic of just-released studies being billed as the largest...
View ArticlecomScore Media Metrix Releases Top Web Rankings for July
The top-gaining sites in traffic, summer-related growth in movie and travel sites, job-site growth and the top ad networks and properties form the highlights of the comScore Media Metrix monthly...
View ArticleClass of 2011 Brandishes Connections, Consumer Clout
The class of 2011 is heading back to campuses wielding more connections, concern and consumer clout than any class before them, according to a new study released by Alloy Media + Marketing, writes...
View ArticleMobile Social Networking Has 12.3 Million Friends in US and Western Europe
Some 12.3 million consumers in the United States and Western Europe report accessing a social networking site with their mobile device in June, according to the first measurement by M:Metrics of mobile...
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